December 5, 2022

BC Wood Products Versatility and Quality Celebrated in India

Western hemlock and yellow cedar fit perfectly in the hospitality industry in India

BRITISH COLUMBIA – As part of Investment in forest innovation (FII) to increase awareness and adoption of wood utilization in India, FII India works with local designers, architects and fabricators to incorporate Canadian wood species into hospitality projects.

Recently, FII India worked with an architectural firm, Wings the design studio and interior design company, Minimum stroke on a restaurant project in Pune, India. The project-Celesto Bar & Restaurant– has a seating capacity of 300 and incorporates western hemlock and yellow cedar in a variety of applications, including interior panels, ceiling fixtures, and indoor and outdoor furniture.

The architects and designers wanted to create a warm and inviting atmosphere in the space, which led them to choose BC wood products, as they were already familiar with FII India from previous projects and had been introduced to wood species. of British Columbia. FII India connected the designers with a local dealer supplying BC wood products and provided technical assistance throughout the project.

The result of the project was a success, with the designers noting that yellow cedar was well suited for ceiling design and outdoor furniture applications, given its visual appeal, low moisture absorption and strength. to rot. Western hemlock has also proven ideal for interior furniture and wall paneling applications due to its strength-to-weight ratio and good looks.

The design team was pleased with their experience with BC wood on this project and the overall look and quality of the products exceeded expectations. FII India continues to work with architects and designers to build relationships and showcase the benefits of using BC wood.

Offering wood design and products in high traffic establishments such as Celesto Bar & Restaurant builds on existing market development programs in India and helps raise awareness of the versatile applications of BC wood products .

To learn more about FII India, visit www.canadianwood.inot.

For more information on FII’s strategic approach, priorities and activities in India, visit