April 12: Duraster is a leading 100% Made in India furniture e-tailer located in Jodhpur, Rajasthan that offers unique heirloom quality solid wood furniture to its customers. The furniture, while derived from natural woods such as sheesham, acacia and mango wood, redefines contemporary furniture. The company prides itself on its craftsmen and craftsmen who use old school tools and traditional methods to create the finest antique quality solid wood furniture products.
Amit Bhati (COO), Duraster Furniture believes, “Actual comfort, both visual and physical, is vital to every room, and furniture is most essential in providing that comfort. At Duraster, we combine this comfort with class by offering sophisticated solid wood furniture. When we look at this type of furniture, we are tempted to have such a unique and charming piece at home because it stands out from the crowd.
To achieve such a fine finish and stain, Duraster uses water-based and solvent-based stains made in India by Teknovance Wood Coatings. Duraster directly oversees the entire finishing process i.e. rubbing, staining, sealing and lacquering. With its own factory based in Jodhpur, the brand is able to offer its customers the best prices for standard heirloom furniture. Plus, the value for money multiplies once you realize the furniture can be passed down from generation to generation and is extremely durable, compared to mass-produced furniture.
DURASTER characterizes its furniture as “Practical, minimal, elegant, contemporary and urban. To achieve this, they use state-of-the-art devices as well as time-tested traditional furniture-making processes. Their designers and artisans are passionate about every piece they create, and no two products are the same due to their natural source and fine workmanship. Additionally, to ensure sustainability, the wood they use is consciously grown and FSIC certified.
With its impressive growth in just two years, the company decided to launch three experiential stores in Bengaluru, Pune and Mumbai for customers to enjoy physical retail experience. This is made possible through augmented reality, as customers can virtually view and try on furniture for their home, while enjoying the ability to customize furniture to suit their specific needs.
For more information visit: www.duraster.com